Email Campaign Audit

What’s included

I’ll review one recent email campaign, including:

✓ Subject line and preheader. Do they give people a reason to open without relying on gimmicks?
✓ Messaging and content. Is the message clear, focused, and written for the audience receiving it?
✓ Design and visual hierarchy. Is the most important information easy to find and scan?
✓ Calls to action. Is it obvious what you want readers to do next?
✓ Mobile experience. Does the campaign remain readable and easy to use on a smaller screen?
✓ Email best practices. I’ll look for common issues involving readability, accessibility, links, footer content, and overall campaign structure.
✓ Campaign performance. If you provide your campaign results, I’ll review the available metrics for additional insight into how the email performed.

What You’ll Receive

You’ll receive a concise PDF report with:

• Overall Email Campaign Score
• Screenshots and specific observations
• What’s working well
• Opportunities for improvement
• Five highest-impact recommendations to apply to future campaigns

Reports are delivered by email within 7 business days after payment, form submission, and campaign materials have been received.

Who This Is For

This review is a good fit for small businesses, professional services, organizations, and marketing teams that are already sending email campaigns but want an experienced outside perspective.

It can be especially helpful if your emails are going out consistently, but you’re not sure whether the content, design, or structure could be working harder for you.

Who This Isn’t For

This audit does not include writing, designing, building, or deploying a new email campaign.

It also does not include ongoing email marketing management, platform configuration, list cleanup, automation setup, or a comprehensive deliverability investigation.

Instead, the goal is to identify the highest-impact improvements you can make to your email campaigns going forward.

What I’ll Need From You

To complete the audit, you’ll need to provide the email campaign you would like reviewed. A web-view link is ideal, although a forwarded email or PDF may also work.

If available, you can also provide campaign performance information from your email platform, such as opens, clicks, unsubscribes, and other reporting data.

Important Details

I’ve spent more than 20 years helping businesses connect strategy, messaging, creative, and execution.

Every Email Campaign Audit is personally completed by me. This is not an automated email grader or software-generated report.

The $250 fee covers the review of one email campaign and the accompanying PDF audit.

This is a one-time review and does not include revisions, implementation, follow-up consulting, or ongoing support.

Recommendations are based on professional experience and email marketing best practices. Individual campaign results will vary and are not guaranteed.

Payment is required upfront to reserve your audit. Work will begin after payment, the intake form, and the campaign materials have been received.

Due to the nature of this service, all sales are final once the review has begun.

Payment Options

Zelle
You may also send payment via Zelle:

Please include your name and “Email Campaign Audit” in the memo.

Your spot is confirmed once payment is received.